AT&T's iPhone customers are expected to generate more than $9 billion in revenue for the operator over the next five years, more than users of all other smartphones, claims new research published on Tuesday. According to Yankee Group, a typical iPhone user generates $5,345 in net revenue over five years for their carrier, after subsidies and bandwidth costs, compared to $5,097 for other smartphone owners.

Consumers who buy an iPhone are also likely to be younger and more affluent, averaging 32 years of age with a household income of $100,000, whereas owners of competing devices average 34 years old with a household income of $85,000.
"iPhone owners shop more, buy more and remain more loyal to their phones than users of other devices," said a statement from Carl Howe, research director at Yankee Group and author of a new report titled Why iPhones Matter.
"Mobile operators worldwide should be courting them" because these users will earn them more revenue, he said.
According to Yankee Group, while the average mobile user spends 19 minutes per day accessing the mobile Internet, iPhone users on average browse for 37 minutes per day while other smartphone users access the Internet for 32 minutes per day. The success of Apple's App Store is also reflected in the new research.
"The average iPhone customer downloaded nearly 13 apps during the past 90 days; other smartphone owners average less than half that," said Yankee Group.
"In addition, iPhone owners are more interested in mobile transactions and conduct more m-commerce than users of other smartphones and mobile phones."
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