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  1. #41
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    10:37AM "Now one of the other things I wanted to show you was the homescreen, the ability to change the wallpaper." Okay, a demo of wallpaper? Really Steve?

    10:38AM "So that is folders." Okay, we like folders a lot.

    10:38AM "You used to be able to see 180 apps on your phone, now it's over 2000."

  2. #42
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    10:39AM "So that's tent pole number 2. Now let's go to number 3. It's an enhanced mail." Oh yes!

    10:39AM "The first thing: unified inbox."

    10:39AM "All of your mail is in one inbox. And, we've made it so you can have more than one Exchange account."

    10:40AM "Now if you want to focus on one account, we've added fast inbox switching. In addition we've added the option to organize by thread." Finally

    10:40AM "And, open attachments. The ability to get an attachment and open it with an app for the app store."

  3. #43
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    10:41AM "So that's number 3. Number 4... we're adding iBooks for iPhone OS 4."

    10:41AM It's iBooks on your iPhone. Not heart stopping

    10:42AM "We think customers will really enjoy this. It's a delightful ebook reader. You can buy your books once and read them anywhere." Even Steve doesn't seem that excited about this.

    10:42AM "We're going to wirelessly sync your books between platforms... and free Winnie The Pooh."

    10:43AM "We labored about that on the iPad, what to include... and Winnie the Pooh won."

  4. #44
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    10:43AM Scott is back for number 5. "Here's some great features for enterprise. We have some really nice features here. Starting with even better data protection."

    10:44AM Better data protection, mobile device management, wireless app distribution...


  5. #45
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    10:46AM "Our 6th tent pole is Game Center. This is a dev preview for OS 4. Gaming is extremely popular on the iPhone and iPod touch. We have 50,000 games. Let's compare that to the competition... the PSP and DS... we blow them out of the water."

    10:46AM "We want to make gaming even better on the iPhone -- so we added a social gaming network."

    10:46AM Wow. So Apple's got their Xbox Live. This is kind of huge. Achievements, leaderboards, match making.

  6. #46
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    10:47AM "So our seventh tent pole is called... iAd. It's mobile advertising. Now, what's this about?"

    10:48AM "We have a lot of free or reasonably priced apps... we like that, but our devs have to find ways to make money. So our devs are putting ads into apps, and for lack of a better way to say it, we think most of this kind of advertising sucks." Ouch!

    10:49AM "When you look at ads on a phone, it's not like a desktop. On a desktop, search is where it's at. But on mobile devices, that hasn't happened. Search is not happening on phones; people are using apps. And this is where the opportunity is to deliver advertising is."

    10:49AM "The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that's 10 ads per device per day. That would be 1b ad opportunities per day."

    10:51AM "You know the ads on the web -- they're eye catching and interactive, but they don't deliver emotion. What we want to do with iAds is deliver interaction and emotion."

    10:51AM "So that's what iAd is all about. It's about motion plus interactivity. The ads keep you in your app. Today when you click on a banner ad, it yanks you out of your app and throws you onto the advertisers web page. So people don't click on the ads."

    10:52AM "Because iAd is in the iPhone OS itself, we have figured out how to do interactive and video content without ever taking you out of the app."

    10:52AM "For devs to add this to their apps is really simple. They can do it in an afternoon. Apple is going to sell and host the ads, and we're going to do a 60/40 split."

    11:01AM "So that is iAd, and that is our seventh tent pole."

  7. #47
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    11:01AM "So let's review. Multitasking, folders, enhanced mail, iBooks, enterprise, Game Kit, and iAd. And these are just seven of the 100 new user features. Now we are releasing a dev preview today."

    11:02AM "We are releasing it for end users for iPhone and iPod touch for users this summer. For the 3GS and iPod touch 3rd gen. And, for iPhone 3G and iPod touch 2nd gen, they will run many things... but there are some things they won't run, like multitasking."

  8. #48
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    11:02AM "And, we're bringing OS 4 to the iPad this Fall."

    11:03AM Wow. That's a long wait. "We're going to have a short break, and then a Q&A. Thanks for coming."

  9. #49
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    Seems promising! dont like the idea about the iAd tho!
    testing

  10. #50
    Super Moderator pece1976's Avatar
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    Default Re: iPhone 4.0 OS to be revealed on April 8th

    OK that was it guys I hope you are not disappointed , I like multitasking and folders :P


 
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