Yahoo was unsuccessful in its aggressive bid to purchase Fourquare but has found an alternative in Koprol.Â* Koprol is an Indonesian version of Foursquare.Â* In an emerging market Koprol could be seen as a shrewd investment in today's social acquisitions, particularly in light of yesterdays announcement of the new Yahoo and Nokia partnership.Â*
The press release reads:
Yahoo! Acquires Koprol; Extends Social and Mobile Strategy With Location-Based Community
Expands Offerings in Rapidly Growing Emerging Markets
Yahoo! Inc. (NASDAQ: YHOO) today announced the acquisition of Koprol. Headquartered in Jakarta, Indonesia, Koprol extends Yahoo’s social, mobile and local offerings and focuses on the intersection of location, community expertise and mobile experiences that have become important trends around the globe. Koprol enables users to interact and share knowledge about their community in a way that is uniquely tailored to mobile phones.

SUNNYVALE, Calif. and JAKARTA, Indonesia –May 24, 2010–
Koprol allows people to connect and share photos, reviews and additional information about locations in real-time using just their mobile phone browser, making the service accessible to a larger percentage of mobile users. Once on Koprol, people can “check-in” to their current location and see where others are and what they are doing. The service helps people find local businesses, such as popular shops or restaurants, based on user ratings including a “thumbs-up” feature to elevate favorite places to the top of the ranking. Users can also start or join discussions based on particular locations and invite friends to participate, creating a unique city-based social mobile community resource.
“Users are increasingly relying on mobile devices to communicate and access the Internet and they are looking for seamless integration between those devices and PCs. This is especially true in many emerging markets where we are introducing the Yahoo! brand to many new-to-Net users,” said Rose Tsou, senior vice president, Asia Region at Yahoo!. “Koprol was uniquely designed for mobile phones and within a year has already built a strong user base. Yahoo! provides the global scale and technology to accelerate growth in Indonesia as well as introduce the service to new markets.”
Yahoo! is focused on providing personally relevant content to its global users on multiple devices and access points. Koprol aggregates a database of locations within a city, created through its community, so that people can find friends or discover new local businesses, neighborhood resources and discussions that are important to them. Yahoo! plans to leverage the rich community of information generated by Koprol users to make its properties and applications, including its homepage and media and communications products, even more locally relevant.
“We are excited to join Yahoo! and look forward to the opportunities being part of a global Internet leader presents,” said Fajar Budiprasetyo, CEO and co-founder of Koprol. “From the beginning, we have leveraged Yahoo!’s open technologies to help build our business, and it was just six months ago when we were showcased at the Yahoo! Hack Day held in Indonesia. This is a great success story for the online community in Indonesia and demonstrates that innovation is recognized wherever it occurs.”
Yahoo! will continue to invest in evolving Koprol’s service, such as the new BlackBerry™ application introduced today, and expects to announce new mobile applications for both local and global mobile platforms in the future.[via]
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